What ONPAD is

ONPAD is a WhatsApp Business platform for businesses in India. It runs on the official WhatsApp Business Cloud API from Meta, so every message goes out from your own verified WhatsApp Business number — not from a shared number, and not from an unofficial connection that can be shut off without warning.

What you can do with it

Shared team inbox. One WhatsApp number, answered by your whole team. Conversations can be assigned to a person, marked read, closed and reopened, so two people never reply to the same customer.

Contacts. Store your customers with name, phone, email, company and tags. Import them in bulk from a CSV file. Every contact shows its own conversation history.

Templates. WhatsApp requires pre-approved messages for anything you send first. Templates are where you write them, submit them to Meta for approval, and see whether they were approved or rejected.

Campaigns. Send an approved template to a list of contacts, schedule it for later, and watch delivery as it happens — sent, delivered, read, failed, with the reason for each failure.

Automations. Workflows that run on a trigger without anyone watching, so a reply or a tag can start a sequence on its own.

AI Agent. An assistant trained on your own business information that can answer customers for you.

Analytics. Message volume, delivery rates, replies, team workload and campaign results.

API. A REST API for sending messages from your own software — your website, your CRM, your order system. See the API reference.

What ONPAD is not

ONPAD is the software. A few things belong to other people, and it matters to know which:

• WhatsApp is Meta's. The rules about what you may send, which messages need approval, and how much Meta charges are all Meta's, not ONPAD's. ONPAD cannot approve a template or waive a charge.
• Your WhatsApp Business Account belongs to you. It sits in your own Meta Business Manager. If you ever leave ONPAD, the account and the number stay yours.
• ONPAD does not supply phone numbers. You bring your own. See Before you start.

Who it is for

Businesses that already talk to customers on WhatsApp and have outgrown a phone. The usual signs: more than one person needs to answer, you want to message a list rather than one person at a time, or you want your website or CRM to send WhatsApp messages on its own.

If a single person answering from the WhatsApp Business app is working for you, you do not need this yet.

Where to go next

• New to the WhatsApp Business API? Read WhatsApp Business API next — it explains how it differs from the WhatsApp you already use.
• Ready to sign up? Before you start lists what you need to have ready.
• Want to know the costs first? What it costs separates Meta's charges from ONPAD's.